The goal of this campaign is to build The Whitt Group brand by creating content readers find genuinely useful or fascinating, something they’ll want to share with a friend or family member.
As the campaign builds momentum, we want people to tell their friends they need to follow Alex’s column to stay ahead of the local real estate market in the same way people tell friends to follow their favorite meteorologist or financial advice influencer.
Current Reach: 4,900 newsletter subscribers and 2,400 Instagram followers